What is Pay Per Click (PPC)

Pay Per Click (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.

Websites that utilise PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.

Benefits of running a Pay-Per-Click Campaign

A Pay Per Click Campaign can prove to be very beneficial by bringing you more targeted website visitors, if set up and run correctly. Compared to other means of advertising, Pay Per Click can be very competitively priced.

You can specify exactly what keywords you want your website visitors to find you and reach people actively looking for information about your products and services online & you can also specify a daily budget that you're comfortable with spending.

There are several search engines that offer Pay Per Click advertising solutions which include Google Adwords, Yahoo! Search Marketing, MSN AdCentre, MIVA and more.

If you're interested in getting more targeted visitors to your website using Pay Per Click methods, we have the knowledge and expertise to make this happen.

We can:

• build an optimal keyword list based on your market
• create ads
• make sure your ads are well targeted and affordable
• optimise your ads regularly
• monitor every click through and offer you detailed reports at all times
• help you maximize your ROI (Return On Investment) on every click

Call us now to discuss how we can help you with your future marketing plans!